Social Bookmarking for Internet Marketers

Social bookmarking is when you collect web pages, links, videos, and other web-based content that you use enjoy or frequently collect them all in a single place so others can see them.

Social bookmarking lets you save links to web pages you want to share. Usually, these links are published publicly, although there are some private social bookmarking sites. Other web users can then easily access those pages.

Uses of Social Bookmarking

Bookmarks can be shared with specific people, or with entire groups of people. Or they can be shared within networks of users or other combinations of private and public users.

Different social bookmarking sites post these links in various ways. Some allow links to be viewed chronologically, by category or tags, or via a search engine. One social bookmarking site – the popular StumbleUpon – even presents the links randomly.

Social bookmarking sites such as Tumblr and others also normally provide web feeds for their lists of bookmarks, including lists organized by tags, keywords or categories. This is so visitors can view new links as they are posted by other users.

Some social bookmarking sites even include features that allow visitors to rate content, add comments, import and export bookmarks from browsers, email links, and even form or join groups devoted to particular links, topics or hashtags.

Social Bookmarking and Web Promotion

You can promote your products, offers and web pages with social bookmarking sites because they attract new and active visitors who are interested in very specific niche topics. Visitors can access your posts from many different access points then pin your link on their social bookmarking pages, creating free, targeted traffic streams to your web pages and offers.

Social bookmarking can improve your site’s search engine rankings as well. Most social bookmarking sites will automatically index your page. Google and other search engines then use these indexes to assign value to web pages. If your page appears on a lot of social bookmarking pages, its value increases and your pages get ranked higher.

Simple Categorization

Social bookmarking also has the benefit of letting you bookmark specific pages or entire sites. These can then be accessed by anybody by using niche keywords. If your page has content people find worthwhile, it probably will be posted on many other social bookmarking pages, resulting in a lot of backlinks to your page. This will lead to more traffic and revenue.

Top Social Bookmarking Sites

Social bookmarking sites’ popularity tends to have more volatility than social media sites, probably because people tend to lose interest quickly after the bloom of initial enthusiasm for a particular site wears off.

But some social bookmarking sites remain popular:

  • Digg – This is one of the biggest “social news” sites where users can post interesting articles and links. The most popular articles or links get pushed to the top of the Digg feed. Those that are unpopular fall to the bottom.
  • Flickr – This is a popular free photo sharing site. Users can upload photos or photo albums to the site and invite other users to look at them. You also can use Flickr to promote your products and offers.
  • YouTube –The biggest free video sharing site, YouTube lets users post videos then add tags to them to make it easier for other users to find them using the site’s own search engine. It’s one of the best social bookmarking sites for marketing your products and offers because video is the preferred way people seek content on the Internet today.

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